Beta Tools UK appoint Potski Media as marketing partner

Beta Tools UK, the UK subsidiary of Beta Utensili, S.p.A., has appointed Cambridgeshire-based Potski Media as a marketing partner to provide public relations and social media agency support.

Beta Tools produces an extensive range of professional working tools and instruments from their factories in their native Italy with a catalogue of over 15,000 items for use in a wide variety of working fields from industrial maintenance to automotive mechanics.

The agreement will see Potski Media handle Beta Tools’ social media strategy in the UK as well as working on PR and influencer marketing while also maximising relationships with Beta Tools’ ambassadors.

Mark Pearson, Country Manager, Beta Tools UK: “Having worked with Potski Media through our relationship with the McAMS Yamaha British Superbike team, we knew first-hand that they’ll go above and beyond to help with a company’s marketing needs. The Beta Group has just celebrated its 100th anniversary, and there are some fascinating times ahead for us as a group and as Beta Tools UK & Ireland. We are delighted to be working with Potski Media as we look to increase our brand awareness and footprint in the UK.”

Marc Potter, Potski Media added: “As petrolheads and motorcyclists, we are all too aware how important it is to have good quality, premium tools in the garage so we are hugely excited to be working with Beta Tools in the UK, they produce an impressive range of products and the company’s Italian values demonstrate nothing but flare and passion for each sector they work in. We’re looking forward to getting stuck in, telling Beta’s incredible story, and pushing the Beta Tools brand to an even wider audience in the UK.”