Silverstone are delighted to announce a partnership to promote all two-wheeled activity at the motorsports venue wwith respected PR, content and marketing agency, Potski Media.
Silverstone has a long heritage of being at the heart of motorcycling, and first hosted the British Motorcycle Grand Prix in 1977, and continues to host the British MotoGP today.
The deal with Potski Media further cements the best circuit in the world as the premiership motorcycle venue in the UK, and the home of the 2018 Octo British MotoGP.
Potski Media and Silverstone’s partnership includes press and PR management of all British MotoGP PR activity, PR for the Silverstone round of the British Superbike Championship, social media management, plus press and promotion of all motorcycling activity at the historic 70-year old British venue.
Potski Media, the Leicestershire-based PR firm headed-up by former Motorcycle News editor Marc Potter, is one of the fastest-growing motoring agencies in the UK, working with clients including Honda, Carole Nash, and Arch Motorcycles.
Donna Ibbott, Head of Track and Automotive at Silverstone said: “There really was only one choice when we wanted an agency rooted at the very heart of motorcycling – Potski Media. Their expertise in motorcycling and unrivalled contacts with motorcycle press and influencers, will further boost our team’s passion for all things two-wheeled as we enter a new chapter.”
Potski Media director, Marc Potter said: “If there was one motor racing venue in the world we wanted to work with, it had to be Silverstone. The team are all motorcycle fans, the passion of motorcycling runs through the veins of everything that Silverstone stands for, and we are so excited to be joining the team at this historic time in the venue’s long motorcycling history. We can’t wait to help the team further enhance the brand’s reputation as the premiership venue for two-wheels in the UK.”
Silverstone’s entire Grand Prix circuit was resurfaced recently to improve racing for all, but especially with the aim of improving the consistency of grip for motorcycling racing, including MotoGP, which takes place at Silverstone on August 24 to 26.