PR AND EVENTS
From reintroducing the world's largest producer of electric motorcycles back into the UK with a press ride event, to unveiling Norton's new superbike to the world's press, or arranging for thirty journalists and TV crews to attend the official opening of Silverstone's new Grand Prix circuit, our experienced PR team have run press campaigns for everyone from insurance companies, motorcycle manufacturers and even a dog food company.
We believe there's a different way of creating headlines whether a press campaign or a memorable event.
Let us help you on your company's journey.
SOME OF OUR PREVIOUS WORK
Just a taster of what we can do
Zero Motorcycles PR and events
Zero Motorcycles the world's biggest electric motorcycle manufacturer wanted to make an impact when they returned to the UK. We kicked-off press coverage with a three day riding launch of the 2017 models. Across core and non-core press our ongoing PR campaign, and press fleet management has achieved more than 2 million eyeballs for Zero in the UK, in less than six months.
An exclusive manufacturer needs an exclusive event to launch a £44,000 new motorcycle. Following customer launches at Norton's glamorous Donington Park HQ, we designed an intimate press launch, a champagne reception and access to Norton's CEO after hours to launch the Norton V4 SS to the UK's most influential motorcycle press.
Bennetts customer events
Making insurance come to life is no easy feat, but it is possible. We arranged a number of customer events for Bennetts using racing ambassadors like MotoGP star Scott Redding and Isle of Man TT legend John McGuinness, and invited 100 customers and VIPs to exclusive evenings. It was also streamed live online, of course.