Potski Media, the Cambridgeshire-based automotive and adventure sports PR and social media agency, is proud to announce a three-year extension to its contract with Yamaha Motor Europe N.V. (Branch UK).

The renewed agreement strengthens the longstanding partnership between one of the world’s leading motorcycle manufacturers and Potski Media’s specialist team. Under the new terms, Potski Media will continue to work closely with Yamaha Motor UK’s Marketing Department to deliver a comprehensive programme of creative content across Yamaha’s social media platforms and website. This includes the production of short-form social media content, long-form editorial, video production, and more.

In addition to content creation, Potski Media will continue to support Yamaha Motor UK with PR activity, influencer engagement, and representation of its racing activities. The agency will also create content and social media support for Yamaha UK’s dealer network.

Matt Taylerson, Divisional Manager, Marketing, Yamaha Motor UK’s Division Manager: “We’re delighted to extend our partnership with Potski Media for a further three years. Since our partnership started in 2019, Potski Media has consistently demonstrated a deep understanding of the motorcycle and scooter market, delivering creative, impactful campaigns that align perfectly with Yamaha’s brand values and objectives. Their passion for two wheels, proactive approach, industry expertise and people have made them an invaluable extension of our marketing team. This extension reflects our trust in their work and our shared commitment to pushing boundaries in the ever-evolving world of motorcycle marketing.”

Marc Potter, Co-owner of Potski Media: “Yamaha is a brand that is close to our hearts, and we are thrilled to continue working with the fantastic team at Yamaha Motor UK. Our Yamaha-dedicated team—Oli Rushby, Edward Langley, Tom Bradbury, and Ryan Lilly—is among the best in the business. We are excited to keep pushing the boundaries of social media content and to further elevate Yamaha’s presence both within the motorcycling community and beyond.”

NOTES FOR EDITORS:

Yamaha Motor is one of the world’s leading motorcycle manufacturers, offering a groundbreaking range of products that create a unique and thrilling connection between man and machine. Yamaha is committed to delivering experiences that stir emotions and leave lasting memories.

Potski Media is a specialist motoring and adventure sports PR, content, and social media agency founded in 2016 by former MotorCycle News editor Marc Potter. Today, it is a 15-strong team offering a full-service PR consultancy, content creation, and communications solution for a diverse range of clients seeking the expertise of some of the industry’s most experienced professionals.