Two Wheels for Life picks Potski Media as retained PR agency

Potski Media is delighted to announce a new retained partnership to deliver PR and social media for MotoGP’s official charity, Two Wheels for Life. Two Wheels for Life support programmes use motorcycles to ensure health care reaches the poorest and most remote communities in Africa.

The Leicestershire-based automotive PR agency, Potski Media, will work alongside the Two Wheel for Life comms team to grow awareness of the charities’ work, and create stunning content to grow Two Wheel for Life’s social media following and engagement.

Born out of motorcycle racing, and now the official charity of the sport, Two Wheels for Life are able to run incredible auctions and events with the help from the stars and teams of MotoGP™.

The programmes run in seven African countries.  Delivered by Riders for Health (Riders), their unique systems ensure motorcycles and other vehicles run reliably day in, day out. This means health workers can reliably get out to villages to care for babies, children and the elderly, and test results can be taken to labs and returned swiftly for quick diagnosis of diseases.

Two Wheels for Life’s founder and CEO, Andrea Coleman, said: “We’re so happy to be working with Potski Media as our press and social media agency. With their incredible experience and contacts, and their enthusiasm to help us deliver care to remote communities across Africa using motorcycles, we can see great things ahead!”

Potski Media’s Marc Potter said: “We have a long relationship with Two Wheels for Life, and my eyes were really opened by a trip to some of the health care centres in Lesotho back in 2010, which made me realise just how incredibly important and ultimately lifesaving Two Wheels for Life’s work really is. We are delighted to now officially be working alongside Two Wheel for Life’s team to grow awareness of the charity through PR, social media, and influencer marketing, to make a difference where it matters most.”