Potski Media announce PR deal with Ducati Motor UK

Cambridgeshire-based automotive PR and marketing agency, Potski Media, has won a multi-agency pitch to provide PR services for Ducati UK.

Ducati UK is the UK subsidiary of the Bologna-based Italian motorcycle manufacturer that builds premium motorcycles based on exclusive Italian design, innovative technical features and superior performance developed on racetracks worldwide.

The Ducati UK PR account will be headed up by Potski Media’s experienced journalist, PR and former Ducati TriOptions Cup racer, Carl Stevens, reporting to Ducati UK’s newly appointed PR manager, Sarah Pack.

Ducati North Europe’s Marketing and Communications Director, Sara Falzolgher, said: “Ducati is proud to represent Italian industry with the essence of Italian style, design, technology and above all, a great passion for bikes. We have found the right partner with Potski Media to work with sector and lifestyle press as well as influencers to increase presence and brand awareness in the upper premium sector of the UK motorcycle market.”

Potski Media co-founder Marc Potter said: “Ducati is the upper premium motorcycle brand and one that Carl and our wider PR team are all passionate about. It is a natural fit for us. We worked hard to win this important PR contract and are proud to play a part in increasing Ducati’s influence and brand presence, working with the Ducati UK team on some exciting plans in 2023 and beyond.”

The news follows a recent office move for Potski Media HQ to a former Ducati motorcycle dealership based just off the A1 in Wansford, Peterborough.

In the six years since Potski Media opened its doors for business, the Cambridgeshire-based agency has rapidly become the fastest-growing PR, social media, and content agency in motorcycling and the industry leader in delivering original social media, content marketing, PR, and events for top motorcycle brands.