Motorcycling and more at Potski Media
Updated: May 14, 2020
In the four years since Potski Media opened its doors for business, the agency has become an industry leader in delivering original social media, content marketing, PR and events for top motorcycle brands. Well established in the world of two-wheels, Potski Media has enhanced its offering and expanded with a team of experienced and diverse digital experts who now partner with multiple clients, spanning adventure sports, motoring and of course, motorcycling.
With the growing PR and social team working on Yamaha Motor UK’s two-wheeled social media and PR account since April 2019, the relationship has recently grown to include the running of Yamaha’s Marine and ATV social accounts, too. This move has marked Potski Media’s shift outside of the heartland of motorcycling and applying its proven approach into the adventure sports market.
A natural next step was to begin working with notable brands in the four-wheeled motoring sector
Expansion of services into different markets hasn’t stopped there. Cycling Accident Management Services (CAMS) came on board as a client last year, as well as the CAMS-sponsored UCI Women's Continental Cycling Team, CAMS-Tifosi. The team are delivering all social media, PR and content for both clients to help drive the CAMS brand and CAMS-Tifosi racing team to the next level in the world of cycling.
Building on Potski Media’s heritage in the motorcycle arena, a natural next step was to begin working with notable brands in the four-wheeled motoring sector. Once again growing an existing long-term and valued relationship, this time with Carole Nash, where the agency already produces content marketing and social media management services for Inside Bikes. Carole Nash’s classic car insurance arm, Inside Classics, came onboard at the beginning of this year.
Most recent to join the agency’s growing client roster is Van and Kombi, a leading Volkswagen Transporter specialist who provide both individuals and businesses a cost-effective way to own a VW Transporter van. The Van and Kombi team have prestigious roots in motorcycling, too, with their customers including the likes of four-time World Speedway Champion Tai Woffinden, seven-time Trials World Champion Dougie Lampkin, and 23-time Isle of Man TT winner John McGuinness.
While the agency diversifies and enters different sectors, the Potski Media team are being as creative as ever for its motorcycling clients, which also includes Swinton Bikes as a new addition in 2020. The team continue to deliver content marketing, social media and PR services to Yamaha Racing, McAMS, the McAMS Yamaha BSB team, Zero Motorcycles, Silverstone, Arch Motorcycles, Mackenzie Hodgson insurance, clothing brand Full Tank Moto, HEX Innovate and leading custom ear plug brand, Auritech.
If you would like to discuss your brand’s social media, PR or content marketing needs, feel free to get in touch with us at hello@potskimedia.com.