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Mikko Nieminen joins the Potski Media team!


We are thrilled to announce that highly experienced editor and marketeer Mikko Nieminen will join the Potski Media team in January. Mikko has been the editor of Motorcycle Sport and Leisure magazine for the last five years, creating award-winning digital and print content. He previously spent a decade in various digital, print, and event marketing roles before realising he could get paid to write and talk about motorcycles for a living. A familiar face in the motorcycle industry, Mikko joins the Potski Media team in the Peterborough office as Head of Content. His primary responsibility will be creating, managing, and editing digital and video content for Potski Media’s partners, focusing on Atlanta Group motorcycle insurance brand Carole Nash. Mikko has spent most of his life in the UK, with brief spells of working in far-flung corners of the world and his native Finland. After and during University, Mikko sampled an eclectic mix of jobs ranging from keeping thirsty Swedes’ glasses full to convincing Indonesians that life in the freezing North was not only possible but also tempting enough to emigrate there. Mikko then settled for a decade in various marketing roles, flitting between digital, print and events. Next, he spent several years in PR and marketing in the education sector, focusing on student recruitment and stakeholder communications, campaigns, press liaison, and events. Outside the field of education, Mikko managed the creation of a major newspaper’s digital edition, project managed several digital and print campaigns, planned and attended events, and managed high-value client accounts for a UK agency.

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